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Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.; Jain, Varsha; Ambika, Anupama - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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The image of marketing
Sheth, Jagdish N.; Sisodia, Rajendra; Barbulescu, Adina - In: Does marketing need reform? : fresh perspectives on the …, (pp. 26-36). 2006
Persistent link: https://www.econbiz.de/10003429912
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Legends in marketing: V. Kumar
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010201420
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Retailing: store and customer level
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204936
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Retailing: market and firm level
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204939
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Marketing of services : retailing and health care
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299913
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Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N. - In: Journal of strategic marketing 29 (2021) 7, pp. 598-607
Persistent link: https://www.econbiz.de/10012608880