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Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha; Sharma, Dheeraj; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
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Revitalizing relationship marketing
Sheth, Jagdish N. - In: The journal of services marketing 31 (2017) 1, pp. 6-10
Persistent link: https://www.econbiz.de/10011615581
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Relationship marketing
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969801
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Relationship marketing
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010235081
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Handbook of relationship marketing
Sheth, Jagdish N. (ed.) - 2000
Persistent link: https://www.econbiz.de/10001421986
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The evolution of relationship marketing
Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 119-145). 2000
Persistent link: https://www.econbiz.de/10001559308
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Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.; Parvatiyar, Atul - In: Handbook of relationship marketing, (pp. 171-207). 2000
Persistent link: https://www.econbiz.de/10001559315
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The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.; Sisodia, Rajendra - 2012
Persistent link: https://www.econbiz.de/10009502564
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Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
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A journey of an accidental marketing scholar
Krishnan, Balaji C.; Sheth, Jagdish N. - 2011
Persistent link: https://www.econbiz.de/10009270374