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~person:"Sheth, Jagdish N."
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Sheth, Jagdish N.
Esch, Franz-Rudolf
179
Burmann, Christoph
161
Huber, Frank
159
Franses, Philip Hans
149
Bauer, Hans H.
136
Gierl, Heribert
124
Han, Heesup
121
Belk, Russell W.
119
Phau, Ian
118
Herrmann, Andreas
116
Mattila, Anna S.
111
Grunert, Klaus G.
104
Bruhn, Manfred
102
Wiedmann, Klaus-Peter
102
Pelsmacker, Patrick de
99
Baumgarth, Carsten
97
Levy, Daniel
94
Rajagopal
91
Meffert, Heribert
87
Chintagunta, Pradeep K.
86
Lusk, Jayson L.
86
Melewar, T. C.
86
Verhoef, Peter C.
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Foxall, Gordon R.
84
Khare, Arpita
80
Loureiro, Sandra Maria Correia
80
Keller, Kevin Lane
79
Usman, Osly
79
Hildebrandt, Lutz
77
Wansink, Brian
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Ha Nam Khanh, Giao
75
Septianto, Felix
75
Laroche, Michel
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Parguel, Béatrice
74
Bagozzi, Richard P.
73
Dwivedi, Yogesh Kumar
73
Grewal, Dhruv
73
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73
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Legends in consumer behavior
42
Legends in marketing
11
Journal of marketing research : JMR
3
Journal of marketing theory and practice
3
Journal of business research : JBR
2
Journal of global marketing
2
Journal of the Academy of Marketing Science
2
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1
Does marketing need reform? : fresh perspectives on the future
1
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
2
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
3
Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
4
The image of marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
Saved in:
5
The branding challenges of Asian manufacturing firms
Birnik, Andreas
;
Birnik, Anna-Karin
;
Sheth, Jagdish N.
- In:
Business horizons
53
(
2010
)
5
,
pp. 523-532
Persistent link: https://www.econbiz.de/10008655730
Saved in:
6
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
7
Leveraging the virtuous circle of
brand
and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
8
Consumption values and market choices : theory and applications
Sheth, Jagdish N.
;
Newman, Bruce I.
;
Gross, Barbara L.
-
1991
Persistent link: https://www.econbiz.de/10000330784
Saved in:
9
The theory of buyer behavior
Howard, John A.
;
Sheth, Jagdish N.
-
1969
Persistent link: https://www.econbiz.de/10000054359
Saved in:
10
Consumer behavior : conceptual foundations
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969718
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