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The fourth P: advertising and personal selling
Jacoby, Jacob; Solomon, Michael R.; Mick, David Glen - 2015
Persistent link: https://www.econbiz.de/10011444692
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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Borderless media : rethinking international marketing
Sheth, Jagdish N. - In: Journal of international marketing 28 (2020) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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The image of marketing
Sheth, Jagdish N.; Sisodia, Rajendra; Barbulescu, Adina - In: Does marketing need reform? : fresh perspectives on the …, (pp. 26-36). 2006
Persistent link: https://www.econbiz.de/10003429912
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The branding challenges of Asian manufacturing firms
Birnik, Andreas; Birnik, Anna-Karin; Sheth, Jagdish N. - In: Business horizons 53 (2010) 5, pp. 523-532
Persistent link: https://www.econbiz.de/10008655730
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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Leveraging the virtuous circle of brand and the extended self
Sciarrino, JoAnn - In: Journal of marketing theory and practice 22 (2014) 2, pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
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Consumption values and market choices : theory and applications
Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - 1991
Persistent link: https://www.econbiz.de/10000330784
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Consumer behavior : conceptual foundations
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969718