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~person:"Sheth, Jagdish N."
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Sheth, Jagdish N.
Bruhn, Manfred
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Helm, Roland
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Legends in consumer behavior
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ECONIS (ZBW)
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003925978
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2
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299922
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3
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299927
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4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
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2018
Persistent link: https://www.econbiz.de/10011900008
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5
Marketing research and modeling
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337117
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6
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
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2017
Persistent link: https://www.econbiz.de/10011634269
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7
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
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2017
Persistent link: https://www.econbiz.de/10011634286
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8
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
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2017
Persistent link: https://www.econbiz.de/10011634300
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9
Consumer behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337122
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10
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
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2015
Persistent link: https://www.econbiz.de/10011444742
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