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Firms of endearment : how world-class companies profit from passion and purpose
Sisodia, Rajendra; Wolfe, David B.; Sheth, Jagdish N. - 2007
Persistent link: https://www.econbiz.de/10003335409
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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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Emotion, adaptive decision making and consumer behavior
Bettman, James R.; Kahn, Barbara E.; Keller, Punam Anand - 2016
Persistent link: https://www.econbiz.de/10011446104
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Borderless media : rethinking international marketing
Sheth, Jagdish N. - In: Journal of international marketing 28 (2020) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage
Sheth, Jagdish N. (ed.); Jain, Varsha (ed.);  … - 2024
Chapter 1 - Customer-Centric Support Services: An Introduction to the next frontier for competitive advantage in the digital era -- Chapter 2 - Customer-Centric Support Services in the Digital Era -- Chapter 3 - Information as a Service for Consumer Decision Making -- Chapter 4 - The role of...
Persistent link: https://www.econbiz.de/10014444013
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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The sustainability edge : how to drive top-line
Apte, Suhas; Sheth, Jagdish N. - 2016
"Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed sustainability in a truly holistic and...
Persistent link: https://www.econbiz.de/10011540410
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Macromarketing, ethics, and social responsibility : the research tradition period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937583
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Macromarketing, ethics, and social responsibility : the development period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937584
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Peter Drucker on marketing : an exploration of five tenets
Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10003830107