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~person:"Sheth, Jagdish N."
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Consumer behaviour
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Sheth, Jagdish N.
Belk, Russell W.
118
Han, Heesup
115
Wagner, Joachim
113
Huber, Frank
109
Herrmann, Andreas
107
Grunert, Klaus G.
102
Mattila, Anna S.
98
Bauer, Hans H.
92
Gierl, Heribert
90
Wiedmann, Klaus-Peter
89
Lusk, Jayson L.
87
Phau, Ian
85
Malhotra, Naresh K.
77
Bagozzi, Richard P.
76
Usman, Osly
76
Audretsch, David B.
73
Foxall, Gordon R.
72
Grewal, Dhruv
70
Khare, Arpita
70
Dwivedi, Yogesh Kumar
68
Homburg, Christian
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
67
Schnabel, Claus
65
Agarwal, Sumit
64
Wansink, Brian
64
Kapferer, Clodwig
63
Jang, Soocheong
61
Pelsmacker, Patrick de
61
Paul, Justin
59
Woodside, Arch G.
59
Janssen, Maarten C. W.
58
Ko, Eunju
57
Verhoef, Peter C.
57
Walsh, Gianfranco
56
Chintagunta, Pradeep K.
55
Diamantopoulos, Adamantios
55
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Legends in consumer behavior
42
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18
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
3
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
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2
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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3
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
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4
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
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Consumer behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337122
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
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7
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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8
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
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9
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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10
Models, theory, and methods
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238853
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