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Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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The sustainability edge : how to drive top-line
Apte, Suhas; Sheth, Jagdish N. - 2016
"Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co … embed sustainability in a truly holistic and transformative way. Through an examination of such companies as Walmart, AT … sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The …
Persistent link: https://www.econbiz.de/10011540410
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Early work : situations, symbolism, and critiquing the dominant paradigm
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383863
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob; Holbrook, Morris B.; Buck, Meera J.; … - 2015
Persistent link: https://www.econbiz.de/10011444678
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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Firms of endearment : how world-class companies profit from passion and purpose
Sisodia, Rajendra; Wolfe, David B.; Sheth, Jagdish N. - 2007
Persistent link: https://www.econbiz.de/10003335409
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Macromarketing, ethics, and social responsibility : the research tradition period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937583
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Macromarketing, ethics, and social responsibility : the development period
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937584
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Peter Drucker on marketing : an exploration of five tenets
Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10003830107