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~person:"Sheth, Jagdish N."
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Consumer behaviour
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Sheth, Jagdish N.
Esch, Franz-Rudolf
167
Burmann, Christoph
160
Huber, Frank
151
Bauer, Hans H.
117
Belk, Russell W.
116
Han, Heesup
116
Herrmann, Andreas
104
Grunert, Klaus G.
101
Wiedmann, Klaus-Peter
101
Mattila, Anna S.
100
Baumgarth, Carsten
97
Gierl, Heribert
96
Phau, Ian
92
Mitchell, Olivia S.
91
Bruhn, Manfred
88
Melewar, T. C.
86
Lusk, Jayson L.
85
Meffert, Heribert
84
Wise, David A.
80
Keller, Kevin Lane
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
77
Foxall, Gordon R.
74
Hurd, Michael D.
73
Chen, Xi
72
Khare, Arpita
72
Sattler, Henrik
72
Bagozzi, Richard P.
71
Agarwal, Sumit
70
Ahlert, Dieter
69
Börsch-Supan, Axel
69
Dwivedi, Yogesh Kumar
69
Grewal, Dhruv
69
Rajagopal
69
Septianto, Felix
69
Nayga, Rodolfo M.
68
Wansink, Brian
68
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Legends in consumer behavior
42
Legends in marketing
11
Journal of marketing research : JMR
3
Journal of marketing theory and practice
3
Journal of business research : JBR
2
Journal of global marketing
2
Journal of the Academy of Marketing Science
2
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1
Does marketing need reform? : fresh perspectives on the future
1
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ECONIS (ZBW)
82
USB Cologne (EcoSocSci)
1
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
2
The image of marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
Saved in:
3
Leveraging the virtuous circle of
brand
and the extended self
Sciarrino, JoAnn
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 147-148
Persistent link: https://www.econbiz.de/10010357882
Saved in:
4
The branding challenges of Asian manufacturing firms
Birnik, Andreas
;
Birnik, Anna-Karin
;
Sheth, Jagdish N.
- In:
Business horizons
53
(
2010
)
5
,
pp. 523-532
Persistent link: https://www.econbiz.de/10008655730
Saved in:
5
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
6
The theory of buyer behavior
Howard, John A.
;
Sheth, Jagdish N.
-
1969
Persistent link: https://www.econbiz.de/10000054359
Saved in:
7
Consumption values and market choices : theory and applications
Sheth, Jagdish N.
;
Newman, Bruce I.
;
Gross, Barbara L.
-
1991
Persistent link: https://www.econbiz.de/10000330784
Saved in:
8
Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
Saved in:
9
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
10
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
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