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Shopping online for goods vs. services : where do experiential features help more?

Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: International journal of consumer studies 39 (2015) 2, pp. 172-179

Persistent link: https://www.econbiz.de/10011299548

How would the e-retailer’s website personality impact customers’ attitudes toward the site?

Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing theory and practice 23 (2015) 4, pp. 388-401

Persistent link: https://www.econbiz.de/10011340225

Creating the right customer experience online : the influence of culture

Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing communications 24 (2018) 3, pp. 270-290

Persistent link: https://www.econbiz.de/10011852960

Improving customer website involvement through experiential marketing

Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: The service industries journal 34 (2014) 11/12, pp. 885-900

Persistent link: https://www.econbiz.de/10010394605

Shaping e-retailer's website personality : the importance of experiential marketing

Shobeiri, Saeed; Laroche, Michel; Mazaheri, Ebrahim - In: Journal of retailing and consumer services 20 (2013) 1, pp. 102-110

Persistent link: https://www.econbiz.de/10009702203

How customers respond to the assistive intent of an E-retailer?

Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: International journal of retail & distribution management 42 (2014) 5, pp. 369-389

Persistent link: https://www.econbiz.de/10010384614

Improving customer website involvement through experiential marketing

Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: The Service Industries Journal 34 (2014) 11, pp. 885-900

This study outlines some of the important positive outcomes of enhancing e-retailing services through adding experiential benefits. It investigates how provision of experiential values by an online store improves involvement of customers in the e-retailer's website. This paper also looks at the...

Persistent link: https://www.econbiz.de/10010952267

Shaping e-retailer’s website personality: The importance of experiential marketing

Shobeiri, Saeed; Laroche, Michel; Mazaheri, Ebrahim - In: Journal of retailing and consumer services 20 (2013) 1, pp. 102-110

Persistent link: https://www.econbiz.de/10010055255