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Not all fun and games : viral marketing for utilitarian products

Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Journal of marketing 78 (2014) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10010250093

Viral marketing : influence of sharing mechanism characteristics in Facebook Apps

Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Marketing : value creation or value destruction?. 2013

Persistent link: https://www.econbiz.de/10009675542

Investigating the effect of status changes in review platforms

Tamaddoni, Ali; Seenivasan, Satheesh; Pallant, Jason I.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 189-209

Persistent link: https://www.econbiz.de/10014281924

Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert

Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 30-59

Persistent link: https://www.econbiz.de/10003933965

The effect of weather on users' online behavior

Försch, Steffen; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 85-116). 2018

Persistent link: https://www.econbiz.de/10012267674

Overwhelming Targeting Options : Selecting Audience Segments for Online Advertising

Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - 2023

Even as online advertising continues to grow, a central question remains: Who to target? Yet, advertisers know little about how to select from the hundreds of audience segments for targeting (and combinations thereof) for a profitable online advertising campaign. Utilizing insights from a field...

Persistent link: https://www.econbiz.de/10014359623

How does the adoption of ad blockers affect news consumption?

Yan, Shunyao; Miller, Klaus Matthias; Skiera, Bernd - In: Journal of marketing research 59 (2022) 5, pp. 1002-1018

Persistent link: https://www.econbiz.de/10013389277

How customer referral programs turn social capital into economic capital

Van Den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 132-146

Persistent link: https://www.econbiz.de/10011819676

Referral programs and customer value

Schmitt, Philipp; Skiera, Bernd; Van Den Bulte, Christophe - In: Journal of marketing 75 (2011) 1, pp. 46-59

Persistent link: https://www.econbiz.de/10008840471

Seeding strategies for viral marketing : an empirical comparison

Hinz, Oliver; Skiera, Bernd; Barrot, Christian; Becker, … - In: Journal of marketing 75 (2011) 6, pp. 55-71

Persistent link: https://www.econbiz.de/10009384665