Narrow search
Showing 1 - 10 of 74
Cover Image
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; … - In: Journal of marketing research : JMR 55 (2018) 1, pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Cover Image
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Journal of marketing 78 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Cover Image
Viral marketing : influence of sharing mechanism characteristics in Facebook Apps
Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Marketing : value creation or value destruction?. 2013
Persistent link: https://www.econbiz.de/10009675542
Cover Image
Investigating the effect of status changes in review platforms
Tamaddoni, Ali; Seenivasan, Satheesh; Pallant, Jason I.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Cover Image
Optimal product-sampling strategies in social networks : how many and whom to target?
Schlereth, Christian; Barrot, Christian; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 45-72
Persistent link: https://www.econbiz.de/10010247652
Cover Image
Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd; Hinz, Oliver; Spann, Martin - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
Cover Image
Suchmaschinenmarketing
Skiera, Bernd; Gerstmeier, Eva; Stepanchuk, Tanja - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 283-294). 2008
Persistent link: https://www.econbiz.de/10003762167
Cover Image
Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp; Meyer, Steffen; Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 1, pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
Cover Image
The impact of new media on customer relationships
Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Cover Image
Why do consumers prefer static instead of dynamic pricing plans? : an empirical study for a better understanding of the low preferences for time-variant pricing plans
Schlereth, Christian; Skiera, Bernd; Schulz, Fabian - In: European journal of operational research : EJOR 269 (2018) 3, pp. 1165-1179
Persistent link: https://www.econbiz.de/10011866895