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The effect of weather on users' online behavior

Försch, Steffen; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 85-116). 2018

Persistent link: https://www.econbiz.de/10012267674

Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit

Försch, Steffen; Heise, Marc; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 14-50). 2018

Persistent link: https://www.econbiz.de/10012267655

Empirical generalizations in search engine advertising

Abou Nabout, Nadia; Lilienthal, Markus; Skiera, Bernd - In: Journal of retailing 90 (2014) 2, pp. 206-216

Persistent link: https://www.econbiz.de/10010402322

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

Bayer, Emanuel; Srinivasan, Shuba; Riedl, Edward J.; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 789-804

Persistent link: https://www.econbiz.de/10012494716

Overwhelming Targeting Options : Selecting Audience Segments for Online Advertising

Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - 2023

Even as online advertising continues to grow, a central question remains: Who to target? Yet, advertisers know little … advertising campaign. Utilizing insights from a field experiment on Facebook (Study 1), we develop a model that helps advertisers …

Persistent link: https://www.econbiz.de/10014359623

How does the adoption of ad blockers affect news consumption?

Yan, Shunyao; Miller, Klaus Matthias; Skiera, Bernd - In: Journal of marketing research 59 (2022) 5, pp. 1002-1018

Persistent link: https://www.econbiz.de/10013389277

Sourcing, filtering, and evaluating new product ideas : an empirical exploration of the performance of idea markets

Soukhoroukova, Arina; Spann, Martin; Skiera, Bernd - In: The journal of product innovation management : an … 29 (2012) 1, pp. 100-112

Persistent link: https://www.econbiz.de/10009411895

Sourcing, Filtering, and Evaluating New Product Ideas : An Empirical Exploration of the Performance of Idea Markets

Soukhoroukova, Arina - 2014

The proliferation of interconnectivity and interactivity through Internet-based technologies enables new forms of support for new product development. This paper analyzes idea markets, which use widely distributed knowledge, the power of markets, and the Internet to support the crucial initial...

Persistent link: https://www.econbiz.de/10013048251

Customizing social media marketing

Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: MIT sloan management review 56 (2014/15) 2, pp. 8-10

Persistent link: https://www.econbiz.de/10011339171

A comparison of different pay-per-bid auction formats

Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 368-379

Persistent link: https://www.econbiz.de/10011280171