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Strategic marketing communications : new ways to build and integrate communication
Smith, Paul R.; Berry, Chris; Pulford, Alan - 1999 - Rev. ed
Persistent link: https://www.econbiz.de/10001354959
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Great answers to tough marketing questions
Smith, Paul R. - 1999
Persistent link: https://www.econbiz.de/10001354960
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Marketing communications : offline and online integration, engagement and analytics
Smith, Paul R.; Zook, Ze - 2016 - Sixth edition
Persistent link: https://www.econbiz.de/10011389489
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Marketing communications : integrating online and offline, customer engagement and digital technologies
Smith, Paul R.; Zook, Ze - 2020 - Seventh edition
Persistent link: https://www.econbiz.de/10012199145
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Marketing communications : an integrated approach
Smith, Paul R. - 2002 - 3. ed
Persistent link: https://www.econbiz.de/10001587780
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eMarketing excellence : the heart of ebusiness
Smith, Paul R.; Chaffey, Dave - 2002 - 1. publ
Persistent link: https://www.econbiz.de/10001587781
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Marketing communications : an integrated approach
Smith, Paul R.; Taylor, Jonathan - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10001981934
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eMarketing eXcellence : the heart of ebusiness
Smith, Paul R.; Chaffey, Dave - 2005 - 2nd ed
Persistent link: https://www.econbiz.de/10002485281
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eMarketing eXcellence
Chaffey, Dave; Smith, Paul R. - 2008 - 3rd ed.
Persistent link: https://www.econbiz.de/10003686298
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Emarketing excellence : planning and optimizing your digital marketing
Chaffey, Dave; Smith, Paul R. - 2013 - 4. ed.
Persistent link: https://www.econbiz.de/10009667694