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Spence, Charles
Velasco, Carlos
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Multisensory packaging : designing new product experiences
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ECONIS (ZBW)
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Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
2
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
3
Packaging colour and its multiple roles
Spence, Charles
;
Velasco, Carlos
- In:
Multisensory packaging : designing new product experiences
,
(pp. 21-48)
.
2019
Persistent link: https://www.econbiz.de/10011958965
Saved in:
4
The role of typeface in packaging design
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 79-101)
.
2019
Persistent link: https://www.econbiz.de/10011958973
Saved in:
5
The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
Saved in:
6
Multisensory premiumness
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 257-286)
.
2019
Persistent link: https://www.econbiz.de/10011959008
Saved in:
7
The consumer neuroscience of packaging
Spence, Charles
;
Velasco, Carlos
;
Petit, Olivia
- In:
Multisensory packaging : designing new product experiences
,
(pp. 319-347)
.
2019
Persistent link: https://www.econbiz.de/10011959018
Saved in:
8
Multisensory consumer-packaging interaction (CPI) : the role of new technologies
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 349-374)
.
2019
Persistent link: https://www.econbiz.de/10011959022
Saved in:
9
Are large portions always bad? : using the Delboeuf illusion on food packaging to nudge consumer behavior
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10011964327
Saved in:
10
Multisensory packaging : designing new product experiences
Velasco, Carlos
(
ed.
);
Spence, Charles
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011925049
Saved in:
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