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Special issue: marketing strategy in digital, data-rich, and developing market (D3) environments
Fang, Eric
(
ed.
);
Sridhar, Shrihari
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012153400
Saved in:
2
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
3
Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Henderson, Conor M.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
Saved in:
4
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
5
Marketing strategy : based on first principles and data analytics
Palmatier, Robert W.
;
Sridhar, Shrihari
-
2017
-
1st edition
Persistent link: https://www.econbiz.de/10011620459
Saved in:
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