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Special issue: marketing strategy in digital, data-rich, and developing market (D3) environments
Fang, Eric (ed.); Sridhar, Shrihari (ed.) - 2019
Persistent link: https://www.econbiz.de/10012153400
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New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari; Fang, Eric - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
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Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon; Sridhar, Shrihari; Henderson, Conor M.; … - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
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The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon; Sridhar, Shrihari; Palmatier, Robert W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
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Marketing strategy : based on first principles and data analytics
Palmatier, Robert W.; Sridhar, Shrihari - 2017 - 1st edition
Persistent link: https://www.econbiz.de/10011620459