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~person:"Srivastava, Rajendra Krishan"
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Brand management
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Srivastava, Rajendra Krishan
Srivastava, Rajendra K.
48
Shocker, Allan D.
30
Kim, Namwoon
17
Ruekert, Robert W.
14
Kumar, V.
8
Han, Jin K.
7
Ramaswami, Sridhar N.
7
Srinivasan, V.
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Walker, Orville C.
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Bharadwaj, Sundar G.
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Fahey, Liam
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McInish, Thomas H.
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Yip, Yewmun
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Bahadir, S. Cem
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Kamakura, Wagner A.
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Mahajan, Vijay
4
Shervani, Tasadduq A.
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Ho, Foo-Nin
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Hollebeek, Linda D.
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Rao, Akshay R.
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Rust, Roland T.
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Bhargava, Mukesh
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Olson, Eric M.
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Qu, Lu
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Rao, Vithala R.
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Journal of the Academy of Marketing Science
5
The Asian economic review : journal of the Indian Institute of Economics
4
Report / Marketing Science Institute
3
Report / Marketing Science Institute / Marketing Science Institute
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of creating value
2
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2
Technological forecasting & social change : an international journal
2
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1
Asia Pacific community : a quarterly review
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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1
Journal of service research
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Marketing letters : a journal of research in marketing
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Osteuropa <Berlin> / Osteuropa-Wirtschaft
1
Regional science: perspectives for the future
1
The connected customer : the changing nature of consumer and business markets
1
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ECONIS (ZBW)
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1
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra Krishan
- In:
The Asian economic review : journal of the Indian …
44
(
2002
)
2
,
pp. 347-350
Persistent link: https://www.econbiz.de/10001726887
Saved in:
2
India's SSI sector and QRs removal : some alternatives
Srivastava, Rajendra Krishan
- In:
The Asian economic review : journal of the Indian …
45
(
2003
)
2
,
pp. 350-353
Persistent link: https://www.econbiz.de/10001806431
Saved in:
3
Composition of Indo-Soviet trade : some emerging trends
Srivastava, Rajendra Krishan
- In:
Osteuropa
/ Osteuropa-Wirtschaft
32
(
1987
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10001030811
Saved in:
4
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
Saved in:
5
Consider uncertainty and implementation in evaluating market information systems
Maltz, Elliot
;
Srivastava, Rajendra Krishan
-
1994
Persistent link: https://www.econbiz.de/10000896543
Saved in:
6
Market orientation and organizational performance : is innovation a missing link?
Han, Jin K.
;
Kim, Namwoon
;
Srivastava, Rajendra Krishan
-
2009
Persistent link: https://www.econbiz.de/10003835923
Saved in:
7
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
8
Marketing strategy and Wall Street : nailing down marketing's impact
Hanssens, Dominique M.
;
Rust, Roland T.
;
Srivastava, …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 115-118
Persistent link: https://www.econbiz.de/10003901143
Saved in:
9
Utilization of business technologies : managing relationship-based benefits for buying and supplying firms
Kim, Namwoon
;
Pae, Jae H.
;
Han, Jin K.
;
Srivastava, …
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 473-484
Persistent link: https://www.econbiz.de/10003976515
Saved in:
10
Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk
Srivastava, Rajendra Krishan
;
Wiesel, Thorsten
- In:
The connected customer : the changing nature of …
,
(pp. 203-213)
.
2010
Persistent link: https://www.econbiz.de/10003951891
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