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A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
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Kooperative Markenstrategien von Hersteller und Handel
Swoboda, Bernhard; Schwerdle, Willi; Müller, … - In: Markenstrategien im Spannungsfeld Hersteller - Handel : …, (pp. 74-125). 2011
Persistent link: https://www.econbiz.de/10009009233
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Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard; Hirschmann, Johannes - In: Journal of international marketing 24 (2016) 3, pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
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An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard; Morbe, Lukas; Dabija, Dan Cristian - In: Marketing : ZFP ; journal of research and management 39 (2017) 4, pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
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The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard; Pennemann, Karin; Taube, Markus - In: Journal of international marketing 20 (2012) 4, pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard; Weimann, Bettina; Dabija, Dan Cristian - In: International marketing review 31 (2014) 2, pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm-Klein, Hanna; … - In: International journal of retail & distribution management 37 (2009) 11, pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
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Schenkverhalten, Geschenkkaufverhalten und Implikationen für den Handel
Foscht, Thomas; Swoboda, Bernhard; Flecker, Johannes - In: Handelsforschung 19 (2005), pp. 279-297
Persistent link: https://www.econbiz.de/10003288000