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~person:"Swoboda, Bernhard"
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Swoboda, Bernhard
Czinkota, Michael R.
40
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
30
Douglas, Susan P.
29
Samiee, Saeed
28
Meffert, Heribert
27
Sander, Matthias
27
Diamantopoulos, Adamantios
25
Ghauri, Pervez N.
25
Griffith, David A.
25
Cavusgil, S. Tamer
24
Cateora, Philip R.
23
Zou, Shaoming
23
Berndt, Ralph
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
22
Leonidou, Leonidas C.
22
Mooij, Marieke K. de
21
Zentes, Joachim
21
Ryans, John K.
20
Katsikeas, Constantine S.
19
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Schlegelmilch, Bodo B.
18
Sheth, Jagdish N.
18
Steenkamp, Jan-Benedict E. M.
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Meissner, Hans Günther
17
Paliwoda, Stanley J.
17
Terpstra, Vern
17
Backhaus, Klaus
16
Doole, Isobel
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Helsen, Kristiaan
15
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15
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Verlag Franz Vahlen
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
European retail research
3
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of international marketing
1
Management international review : MIR ; journal of international business
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ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
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1
Exploring how garment firms choose international sourcing- and sales-country markets
Swoboda, Bernhard
;
Foscht, Thomas
;
Maloles, Cesar
; …
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 406-430
Persistent link: https://www.econbiz.de/10003881580
Saved in:
2
Internationales Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2010
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003898623
Saved in:
3
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
4
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
5
Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim
(
contributor
);
Swoboda, Bernhard
(
contributor
)
-
2004
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
Saved in:
6
International expansion of the world's four largest retail companies
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 881-899)
.
2011
Persistent link: https://www.econbiz.de/10009310240
Saved in:
7
Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard
;
Seibel, Christoph
;
Schlüter, Andrea
- In:
European retail research
28
(
2014
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
Saved in:
8
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
9
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
10
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
1
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