//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Swoboda, Bernhard"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Linking online niche sales to...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Einzelhandel
52
Retail trade
50
Consumer behaviour
42
Konsumentenverhalten
40
Deutschland
28
Germany
28
Brand management
25
Markenführung
24
Theorie
24
Theory
24
Beziehungsmarketing
17
Relationship marketing
17
International marketing
16
Internationales Marketing
16
Verbraucherverhalten
16
Globalisierung
14
Globalization
14
Multinationales Unternehmen
14
Transnational corporation
13
E-commerce
12
Electronic Commerce
12
Brand image
11
Lieferantenmanagement
11
Supplier relationship management
11
Markenimage
10
Welt
10
World
10
Beschaffung
9
Procurement
9
Corporate reputation
8
Distribution channel
8
Firmenimage
8
Handelsforschung
8
International market entry
8
Internationaler Markteintritt
8
Retail research
8
Vertriebsweg
8
EU countries
7
EU-Staaten
7
Betriebsform
5
more ...
less ...
Online availability
All
Undetermined
30
Free
4
Type of publication
All
Article
71
Book / Working Paper
39
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Aufsatz im Buch
18
Book section
18
Lehrbuch
10
Textbook
9
Hochschulschrift
6
Aufsatzsammlung
4
Thesis
4
Case study
3
Fallstudie
3
research-article
3
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Sammelwerk
1
case-report
1
more ...
less ...
Language
All
English
59
German
51
Undetermined
1
Author
All
Swoboda, Bernhard
Esch, Franz-Rudolf
195
Bruhn, Manfred
191
Burmann, Christoph
182
Bauer, Hans H.
178
Huber, Frank
171
Meffert, Heribert
164
Kotler, Philip
144
Wiedmann, Klaus-Peter
141
Homburg, Christian
127
Herrmann, Andreas
126
Sheth, Jagdish N.
126
Tomczak, Torsten
122
Ahlert, Dieter
121
Han, Heesup
120
Belk, Russell W.
118
Phau, Ian
114
Mattila, Anna S.
113
Kollmann, Tobias
112
Grewal, Dhruv
110
Keller, Kevin Lane
106
Gierl, Heribert
104
Grunert, Klaus G.
104
Baumgarth, Carsten
100
Melewar, T. C.
95
Dwivedi, Yogesh Kumar
92
Verhoef, Peter C.
92
Pepels, Werner
91
Khare, Arpita
90
Fritz, Wolfgang
86
Heinemann, Gerrit
86
Lusk, Jayson L.
86
Chintagunta, Pradeep K.
84
Foxall, Gordon R.
84
Kumar, V.
84
Pelsmacker, Patrick de
84
Rajagopal
84
Wirtz, Bernd W.
84
Skiera, Bernd
82
Vrontis, Demetris
82
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Springer-Verlag GmbH
1
Universität Trier
1
Verlag Franz Vahlen
1
Published in...
All
SpringerLink / Bücher
9
European retail research
7
Marketing : ZFP ; journal of research and management
5
Handelsforschung
4
International business review : the official journal of the European International Business Academy
4
International journal of retail & distribution management
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
HandelsMonitor
3
International Journal of Retail & Distribution Management
3
Journal of international marketing
3
Journal of retailing and consumer services
3
Lehrbuch
3
Management international review : MIR ; journal of international business
3
Die Betriebswirtschaft : DBW
2
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Journal of business research : JBR
2
Lehrbuch Gabler
2
Research
2
The international review of retail, distribution and consumer research
2
Thexis / Fachbericht für Marketing
2
Business & society
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
European Retail Research
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel und internationales Marketing / Retailing and international marketing
1
HandelsMonitor ...
1
Impulse für die Markenforschung und Markenführung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International marketing review
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
more ...
less ...
Source
All
ECONIS (ZBW)
99
USB Cologne (EcoSocSci)
7
Other ZBW resources
4
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How online trust and online
brand
equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
2
Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
Saved in:
3
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
4
Moderating role of involvement in building a retail
brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
5
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
6
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
7
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural
brand
dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
8
A cross-lagged analysis of the reciprocal effects of perceived value and retail
brand
equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
9
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
10
Electronic Commerce im Handel : Anwendungen und Entwicklungsperspektiven
Swoboda, Bernhard
;
Janz, Markus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 302-326)
.
2002
Persistent link: https://www.econbiz.de/10001682817
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->