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~person:"Swoboda, Bernhard"
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Swoboda, Bernhard
Bruhn, Manfred
294
Meffert, Heribert
186
Burmann, Christoph
180
Esch, Franz-Rudolf
175
Pepels, Werner
175
Kotler, Philip
174
Huber, Frank
161
Wiedmann, Klaus-Peter
144
Homburg, Christian
142
Bauer, Hans H.
125
Ahlert, Dieter
104
Baumgarth, Carsten
104
Tomczak, Torsten
102
Keller, Kevin Lane
91
Belz, Christian
89
Diller, Hermann
88
Melewar, T. C.
79
Sattler, Henrik
71
Kreutzer, Ralf T.
69
Sträßer, Anne-Katrin
65
Backhaus, Klaus
63
Herrmann, Andreas
63
Wirtz, Bernd W.
61
Heinemann, Gerrit
60
Kuß, Alfred
59
Fritz, Wolfgang
56
Aaker, David A.
55
Olbrich, Rainer
55
Fantapié Altobelli, Claudia
54
Kirchgeorg, Manfred
54
Kleinaltenkamp, Michael
54
Silberer, Günter
52
De Chernatony, Leslie
51
Phau, Ian
50
Balmer, John M. T.
47
Bang, Nguyen
46
Völckner, Franziska
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Albers, Sönke
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Handbuch Medienmanagement : mit 46 Tabellen
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1
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
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ECONIS (ZBW)
43
USB Cologne (EcoSocSci)
8
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1
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1
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
2
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
Saved in:
3
Retail Branding : Handelsunternehmen als Marken : enorme Bedeutung und vielfache Effekte
Swoboda, Bernhard
;
Schramm-Klein, Hanna
;
Weindel, Julia
-
2016
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011552699
Saved in:
4
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
Saved in:
5
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
6
Markendehnung von Handelsmarken : Ergebnisse einer explorativen Studie
Swoboda, Bernhard
;
Samadi, Sara
;
Foscht, Thomas
- In:
Handelsforschung
19
(
2005
),
pp. 145-166
Persistent link: https://www.econbiz.de/10003287986
Saved in:
7
Moderating role of involvement in building a retail brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
8
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
9
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
10
Predictors and effects of retail brand equity : a cross-sectoral analysis
Swoboda, Bernhard
;
Weindel, Julia
;
Hälsig, Frank
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
Saved in:
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