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Taute, Harry A.
Hyman, Michael R.
107
Sierra, Jeremy J.
52
Kostyk, Alena
14
Heiser, Robert S.
11
Turri, Anna M.
11
Hyman, Michael
10
Zhou, Wenkai
7
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Yan, Qiang
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Smith, Ronn J.
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Asia Pacific journal of marketing and logistics
1
International journal of sport management and marketing : IJSMM
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Sport marketing in a global environment : strategic perspectives
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1
Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.
;
Taute, Harry A.
;
Hyman, Michael R.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
Saved in:
2
Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Turri, Anna M.
- In:
Journal of food products marketing
21
(
2015
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
Saved in:
3
Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Williams, Jerome D.
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10008659814
Saved in:
4
An examination of emotional information management in gift giving and receipt
Taute, Harry A.
;
Sierra, Jeremy J.
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 203-218
Persistent link: https://www.econbiz.de/10010527176
Saved in:
5
Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Taute, …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
Saved in:
6
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
7
Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 332-342
Persistent link: https://www.econbiz.de/10009541302
Saved in:
8
Personal opinions and beliefs as determinants of collegiate football consumption for revered and hated teams
Sierra, Jeremy J.
;
Taute, Harry A.
;
Heiser, Robert S.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 143-153
Persistent link: https://www.econbiz.de/10008661231
Saved in:
9
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Saved in:
10
A brand foci model to explain achievement needs : a contradictory explanation
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011791962
Saved in:
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