Similar Search Results

Efficacy of sporting event ads with testese (SMS-type copy)

Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22

Persistent link: https://www.econbiz.de/10010399938

Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective

Sierra, Jeremy J.; Taute, Harry A.; Turri, Anna M. - In: Journal of food products marketing 21 (2015) 5, pp. 503-520

Persistent link: https://www.econbiz.de/10011432320

Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image

Sierra, Jeremy J.; Heiser, Robert S.; Williams, Jerome D.; … - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10008659814

An examination of emotional information management in gift giving and receipt

Taute, Harry A.; Sierra, Jeremy J. - In: Psychology & marketing 32 (2015) 2, pp. 203-218

Persistent link: https://www.econbiz.de/10010527176

Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games

Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Taute, … - In: Psychology & marketing 31 (2014) 10, pp. 853-870

Persistent link: https://www.econbiz.de/10010484328

Perceived needs and emotional responses to brands : a dual-process view

Taute, Harry A.; Peterson, Jeff; Sierra, Jeremy J. - In: The journal of brand management : an international journal 21 (2014) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10010234573

Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective

Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Journal of retailing and consumer services 19 (2012) 3, pp. 332-342

Persistent link: https://www.econbiz.de/10009541302

Personal opinions and beliefs as determinants of collegiate football consumption for revered and hated teams

Sierra, Jeremy J.; Taute, Harry A.; Heiser, Robert S. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 3, pp. 143-153

Persistent link: https://www.econbiz.de/10008661231

Brand tribalism in technology and sport : determinants and outcomes

Sierra, Jeremy J.; Taute, Harry A. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 209-225

Persistent link: https://www.econbiz.de/10012060060

A brand foci model to explain achievement needs : a contradictory explanation

Sierra, Jeremy J.; Taute, Harry A.; Lee, Byung-Kwan - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 743-758

Persistent link: https://www.econbiz.de/10011791962