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Public perceptions of billboards : a meta-analysis
Franke, George R.; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
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Are banner advertisements in online games effective?
Yeu, Minsun; Yoon, Hee-sook; Taylor, Charles Raymond; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
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A call for more research on "green" or environmental advertising : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
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Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars; Taylor, Charles Raymond - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
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Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
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Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond - In: International journal of advertising : the review of … 38 (2019) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
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Global consumer culture and advertising research : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
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Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
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Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung; Lee, Sungkyu; Lee, Jong-Ho; Taylor, … - In: International journal of advertising : the review of … 39 (2020) 6, pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
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The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na; Taylor, Charles Raymond - In: Journal of business research : JBR 120 (2020), pp. 379-388
Persistent link: https://www.econbiz.de/10012417141