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~person:"Taylor, Charles Raymond"
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Advertising
38
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16
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English
48
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Taylor, Charles Raymond
Zimmermann, Klaus F.
183
Zenou, Yves
91
Gang, Ira N.
80
Grossman, Michael
78
Pelsmacker, Patrick de
77
Kaiser, Harry M.
75
Constant, Amelie
73
Gierl, Heribert
68
Epstein, Gil S.
67
Kahanec, Martin
62
Eisend, Martin
60
Fairlie, Robert W.
59
Chaloupka, Frank J.
56
Tekin, Erdal
52
Esch, Franz-Rudolf
51
Dustmann, Christian
50
Constant, Amelie F.
46
Sabia, Joseph J.
45
Anderson, Simon P.
44
Bauer, Hans H.
44
Salvanes, Kjell G.
42
Dave, Dhaval
41
Sutter, Matthias
41
Baert, Stijn
40
Levine, Phillip B.
40
Åslund, Olof
40
Borjas, George J.
39
Dens, Nathalie
39
Kaestner, Robert
39
Saffer, Henry
39
Heckman, James J.
38
Wilbur, Kenneth C.
38
Cobb-Clark, Deborah A.
37
Kind, Hans Jarle
37
Markowitz, Sara
37
Patacchini, Eleonora
37
Chan, Kara
36
Diehl, Sandra
36
Septianto, Felix
36
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International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
9
Advances in international marketing
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of advertising
2
Journal of advertising research
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing 1474-7979 v. 18
1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Measurement and research methods in international marketing
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
48
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1
A call for more research on "green" or environmental
advertising
: editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
Saved in:
2
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
3
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
4
Some interesting findings about Super Bowl
advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
5
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
6
Global consumer culture and
advertising
research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
7
Editorial: On the economic effects of
advertising
: evidence that
advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
8
Can premium private labels compete with luxury brands : the impact of
advertising
on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
9
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
10
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
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