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Skimming or penetration? : strategic dynamic pricing for new products

Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249

Persistent link: https://www.econbiz.de/10010515896

Getting a grip on the saddle : chasms or cycles?

Chandrasekaran, Deepa; Tellis, Gerard J. - In: Journal of marketing 75 (2011) 4, pp. 21-34

Persistent link: https://www.econbiz.de/10009270916

The dive and disruption of successful current products : measures, global patterns, and predictive model

Fenech, Javier Palacios; Tellis, Gerard J. - In: The journal of product innovation management : an … 33 (2016) 1, pp. 53-68

Persistent link: https://www.econbiz.de/10011536440

Cascades, diffusion, and turning points in the product life cycle : Report No. 03-120

Golder, Peter N.; Tellis, Gerard J. - In: MSI reports : working paper series (2003) 4, pp. 23-39

Persistent link: https://www.econbiz.de/10002090479

Growing, Growing, Gone : Cascades, Diffusion, and Turning Points in the Product Life Cycle

Golder, Peter N.; Tellis, Gerard J. - 2008

Research on the product life cycle (PLC) has focused primarily on the role of diffusion. This study takes a broader theoretical perspective on the PLC by incorpuratinx informational cascades and developing testing many new hypotheses based on this theory. On average, across 30 product...

Persistent link: https://www.econbiz.de/10014057924

The price elasticity of selective demand : a meta-analysis of econometric models of sales

Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 4, pp. 331-341

Persistent link: https://www.econbiz.de/10001059790

Does quality win? : network effects versus quality in high-tech markets

Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: Journal of marketing research : JMR 46 (2009) 2, pp. 135-149

Persistent link: https://www.econbiz.de/10003827708

Advertising effectiveness in contemporary markets

Tellis, Gerard J. - In: The Sage handbook of advertising, (pp. 264-280). 2007

Persistent link: https://www.econbiz.de/10003570490

Pricing in the international takeoff of new products

Chandrasekaran, Deepa; Arts, Joep W. C.; Tellis, Gerard J. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 249-264

Persistent link: https://www.econbiz.de/10009779986

A summary and review of new product diffusion models and key findings

Chandrasekaran, Deepa; Tellis, Gerard J. - In: Handbook of research on new product development, (pp. 291-312). 2019

Persistent link: https://www.econbiz.de/10012125140