//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Terlutter, Ralf"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
18
Werbung
18
Advertising effects
13
Werbewirkung
13
Consumer behaviour
8
Konsumentenverhalten
8
Computerspiel
7
Video game
7
Children
5
Kinder
5
Internet marketing
4
Online-Marketing
4
Arzneimittel
3
Communication
3
Deutschland
3
Germany
3
International marketing
3
Internationales Marketing
3
Kommunikation
3
Pharmaceuticals
3
Target group
3
USA
3
United States
3
Zielgruppe
3
Austria
2
Body weight
2
Brand image
2
Brand management
2
Comparison
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Forschung
2
International
2
Körpergewicht
2
Markenführung
2
Markenimage
2
Research
2
Social Web
2
Social web
2
Tariff policy
2
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
15
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Konferenzschrift
3
Sammelwerk
3
Aufsatzsammlung
2
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
20
German
1
Author
All
Terlutter, Ralf
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
40
Taylor, Charles Raymond
39
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Okazaki, Shintaro
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Bruhn, Manfred
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Yoon, Sukki
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Castronova, Edward
21
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Carlson, Les
18
Choi, Yung Kyun
18
Dens, Nathalie
18
Ford, John B.
18
Hackley, Christopher E.
18
Schlosser, Rainer
18
Campbell, Colin L.
17
Jullien, Bruno
17
more ...
less ...
Institution
All
ICORIA <8, 2009, Klagenfurt>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
3
Cutting edge international research
2
Journal of advertising : official publication of the American Academy of Advertising
2
SpringerLink / Bücher
2
Advances in advertising research
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / European Advertising Academy
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurial venturing
1
Journal of advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
2
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
3
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
Saved in:
4
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf
;
Capella, Michael L.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Saved in:
5
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
6
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
7
The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.
;
Terlutter, Ralf
;
Zaglia, Melanie E.
- In:
International journal of entrepreneurial venturing
3
(
2011
)
2
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009422240
Saved in:
8
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
9
Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
Cross-cultural buyer behavior
,
(pp. 31-60)
.
2007
Persistent link: https://www.econbiz.de/10003478103
Saved in:
10
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->