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Thaichon, Park
Bruhn, Manfred
115
Homburg, Christian
108
Kumar, V.
80
Piller, Frank T.
62
Huber, Frank
60
Herrmann, Andreas
56
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
50
Bauer, Hans H.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Reichwald, Ralf
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Svensson, Göran
31
Prentice, Catherine
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Matzler, Kurt
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Sheth, Jagdish N.
28
Walsh, Gianfranco
28
Aksoy, Lerzan
27
Eggert, Andreas
27
Grönroos, Christian
27
Kleinaltenkamp, Michael
26
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Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Journal of retailing and consumer services
4
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Routledge advances in management and business studies
2
Emerald insight
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Contemporary Issues in Business and Government
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
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ECONIS (ZBW)
33
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1
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
2
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
3
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul
;
Thaichon, Park
;
Weaven, Scott
- In:
Developing digital marketing : relationship perspectives
,
(pp. 103-134)
.
2021
Persistent link: https://www.econbiz.de/10012585849
Saved in:
5
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
6
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
7
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
8
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
9
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
10
Revisiting the job performance-burnout relationship
Prentice, Catherine
;
Thaichon, Park
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 807-832
Persistent link: https://www.econbiz.de/10012176694
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