//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Thaichon, Park"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer-driven benchmarking :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
43
Konsumentenverhalten
41
Relationship marketing
33
Beziehungsmarketing
32
Internet marketing
10
Online retailing
10
Online-Handel
10
Online-Marketing
10
Social Web
10
Social web
10
Advertising
9
Customer satisfaction
9
Kundenzufriedenheit
9
Luxury goods
9
Luxusgüter
9
Brand management
8
Markenführung
8
Werbung
8
relationship marketing
8
Advertising effects
7
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
7
Supplier relationship management
7
Werbewirkung
7
Betriebliche Wertschöpfung
6
E-commerce
6
Einzelhandel
6
Electronic Commerce
6
Emotion
6
Retail trade
6
Service quality
6
Value creation
6
Dienstleistungsqualität
5
Bibliometrics
4
Bibliometrie
4
Brand image
4
Customer integration
4
Kundenintegration
4
Markenimage
4
more ...
less ...
Online availability
All
Undetermined
65
Free
4
Type of publication
All
Article
68
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Aufsatz im Buch
10
Book section
10
Aufsatzsammlung
4
research-article
1
Language
All
English
74
Author
All
Thaichon, Park
Bruhn, Manfred
229
Homburg, Christian
211
Wagner, Joachim
181
Bauer, Hans H.
144
Huber, Frank
143
Kotler, Philip
139
Han, Heesup
136
Wiedmann, Klaus-Peter
134
Herrmann, Andreas
133
Sheth, Jagdish N.
132
Mattila, Anna S.
122
Kumar, V.
119
Meffert, Heribert
119
Belk, Russell W.
118
Vrontis, Demetris
107
Grunert, Klaus G.
105
Phau, Ian
104
Görg, Holger
95
Verhoef, Peter C.
95
Gierl, Heribert
94
Grewal, Dhruv
94
Siddiqui, Danish Ahmed
90
Dwivedi, Yogesh Kumar
86
Lusk, Jayson L.
86
Foxall, Gordon R.
84
Khare, Arpita
84
Rajagopal
82
Woodside, Arch G.
81
Audretsch, David B.
80
Walsh, Gianfranco
79
Pepels, Werner
78
Tomczak, Torsten
78
Swoboda, Bernhard
77
Usman, Osly
77
Bagozzi, Richard P.
76
Paul, Justin
76
Van Reenen, John
76
Loureiro, Sandra Maria Correia
75
Bloom, Nicholas
73
more ...
less ...
Published in...
All
Journal of retailing and consumer services
17
Asia Pacific journal of marketing and logistics
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Developing digital marketing : relationship perspectives
4
Journal of business research : JBR
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Psychology & marketing
2
Routledge advances in management and business studies
2
Asia Pacific Journal of Marketing and Logistics
1
Emerald insight
1
Entrepreneurship and organizational change : managing innovation and creative capabilities
1
International journal of consumer studies
1
Journal of Contemporary Issues in Business and Government
1
Journal of food products marketing
1
Journal of hospitality marketing & management
1
Routledge Studies in Marketing
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
73
Other ZBW resources
1
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
2
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
3
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
5
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
6
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
7
The effects of service quality on internet service provider
customers
' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
8
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->