Similar Search Results

Customer participation in firm-initiated activities via social media : understanding the role of experiential value

Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141

Persistent link: https://www.econbiz.de/10012668420

Guest editorial: technologies and relationship marketing

Thaichon, Park; Soutar, Geoffrey N.; Weaven, Scott - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 109-110

Persistent link: https://www.econbiz.de/10012668411

Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry

Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012581891

Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...

Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012581920

Igniting the flame with electronic word-of-mouth in digital marketing

Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021

Persistent link: https://www.econbiz.de/10012586414

The development and current trends of digital marketing and relationship marketing research

Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021

Persistent link: https://www.econbiz.de/10012585544

Developing digital marketing : relationship perspectives

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the...

Persistent link: https://www.econbiz.de/10012642691

Developing digital marketing : relationship perspectives

Thaichon, Park (ed.); Ratten, Vanessa (ed.) - 2021 - First edition

Persistent link: https://www.econbiz.de/10012507766

Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms

Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91

Persistent link: https://www.econbiz.de/10011598664

From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment

Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172

Persistent link: https://www.econbiz.de/10011771667