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~person:"Thaichon, Park"
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Thaichon, Park
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ECONIS (ZBW)
69
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1
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
2
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
3
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
4
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
5
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
6
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
7
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
10
Toward a theory of corporate apology : mechanisms, contingencies, and strategies
Shao, Wei
;
Moffett, Jordan W.
;
Quach, Sara
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3418-3452
Persistent link: https://www.econbiz.de/10013457447
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