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~person:"Thaichon, Park"
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Thaichon, Park
Homburg, Christian
140
Bruhn, Manfred
138
Han, Heesup
132
Huber, Frank
125
Zenou, Yves
120
Belk, Russell W.
116
Bauer, Hans H.
114
Herrmann, Andreas
114
Usman, Osly
112
Mattila, Anna S.
107
Wiedmann, Klaus-Peter
104
Grunert, Klaus G.
100
Sheth, Jagdish N.
98
Kumar, V.
93
Phau, Ian
89
Lusk, Jayson L.
86
Sutter, Matthias
85
Verhoef, Peter C.
85
Gierl, Heribert
84
Grewal, Dhruv
83
Frey, Bruno S.
81
Falk, Armin
75
Foxall, Gordon R.
74
Khare, Arpita
74
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73
Dwivedi, Yogesh Kumar
73
Loureiro, Sandra Maria Correia
73
Septianto, Felix
72
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68
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67
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66
Wansink, Brian
66
Jang, Soocheong
65
Paul, Justin
65
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65
Agarwal, Sumit
64
Spiller, Achim
63
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60
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Journal of retailing and consumer services
16
Asia Pacific journal of marketing and logistics
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Developing digital marketing : relationship perspectives
4
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Journal of consumer behaviour
2
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Luxury marketing, sustainability and technology : the future of luxury management
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Journal of Contemporary Issues in Business and Government
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ECONIS (ZBW)
67
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1
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
2
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
3
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
4
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
5
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
6
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
7
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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