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Thaichon, Park
Bruhn, Manfred
206
Homburg, Christian
175
Kotler, Philip
131
Kumar, V.
111
Meffert, Heribert
90
Bauer, Hans H.
83
Huber, Frank
76
Pepels, Werner
67
Verhoef, Peter C.
66
Wiedmann, Klaus-Peter
66
Sheth, Jagdish N.
65
Herrmann, Andreas
64
Kleinaltenkamp, Michael
61
Han, Heesup
57
Tomczak, Torsten
57
Krafft, Manfred
56
Hollebeek, Linda D.
52
Grönroos, Christian
51
Palmatier, Robert W.
51
Brunello, Giorgio
50
Vrontis, Demetris
50
Belz, Christian
48
Esch, Franz-Rudolf
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Keller, Kevin Lane
47
Piller, Frank T.
47
Rajagopal
47
Stauss, Bernd
47
Burmann, Christoph
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Albers, Sönke
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Kirchgeorg, Manfred
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Diller, Hermann
43
Madhani, Pankaj M.
43
Mattila, Anna S.
43
Gil Saura, Irene
42
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41
Lindgreen, Adam
41
Hammerschmidt, Maik
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Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Routledge advances in management and business studies
2
Asia Pacific Journal of Marketing and Logistics
1
Emerald insight
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Contemporary Issues in Business and Government
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
38
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1
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
2
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
3
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
5
Revisiting the job performance-burnout relationship
Prentice, Catherine
;
Thaichon, Park
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 807-832
Persistent link: https://www.econbiz.de/10012176694
Saved in:
6
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
7
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
8
Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul
;
Thaichon, Park
;
Weaven, Scott
- In:
Developing digital marketing : relationship perspectives
,
(pp. 103-134)
.
2021
Persistent link: https://www.econbiz.de/10012585849
Saved in:
9
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
10
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
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