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Beziehungsmarketing
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Thaichon, Park
Bruhn, Manfred
122
Homburg, Christian
114
Kumar, V.
80
Huber, Frank
60
Verhoef, Peter C.
55
Bauer, Hans H.
53
Han, Heesup
53
Herrmann, Andreas
51
Hollebeek, Linda D.
49
Krafft, Manfred
46
Piller, Frank T.
46
Stauss, Bernd
44
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Stock-Homburg, Ruth
37
Hippner, Hajo
33
Smith, Alan D.
33
Wiedmann, Klaus-Peter
33
Töpfer, Armin
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Evanschitzky, Heiner
31
Mittal, Vikas
31
Neslin, Scott A.
31
Svensson, Göran
31
Eggert, Andreas
30
Prentice, Catherine
30
Reichwald, Ralf
30
Reinartz, Werner J.
29
Georgi, Dominik
28
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Walsh, Gianfranco
28
Grönroos, Christian
27
Sheth, Jagdish N.
27
Wangenheim, Florian von
27
Hammerschmidt, Maik
26
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Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Journal of retailing and consumer services
4
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Routledge advances in management and business studies
2
Emerald insight
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Contemporary Issues in Business and Government
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Psychology & marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
33
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1
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
2
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
3
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
4
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
5
Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul
;
Thaichon, Park
;
Weaven, Scott
- In:
Developing digital marketing : relationship perspectives
,
(pp. 103-134)
.
2021
Persistent link: https://www.econbiz.de/10012585849
Saved in:
6
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
7
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
8
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
9
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
10
Revisiting the job performance-burnout relationship
Prentice, Catherine
;
Thaichon, Park
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 807-832
Persistent link: https://www.econbiz.de/10012176694
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