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Consumer behaviour
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Thaichon, Park
Homburg, Christian
175
Bruhn, Manfred
163
Bauer, Hans H.
159
Huber, Frank
157
Gupta, Rangan
142
Han, Heesup
141
Herrmann, Andreas
133
Mattila, Anna S.
129
Wiedmann, Klaus-Peter
125
Viscusi, W. Kip
124
Belk, Russell W.
118
Burmann, Christoph
115
Phau, Ian
115
Grewal, Dhruv
112
Swoboda, Bernhard
109
Sheth, Jagdish N.
108
Grunert, Klaus G.
104
Verhoef, Peter C.
104
Kumar, V.
102
Bloom, Nicholas
99
Sutter, Matthias
97
Gierl, Heribert
96
Khare, Arpita
95
Guiso, Luigi
93
Lusk, Jayson L.
93
Walsh, Gianfranco
91
Kollmann, Tobias
88
Castelnuovo, Efrem
86
Spiller, Achim
86
Dwivedi, Yogesh Kumar
85
Foxall, Gordon R.
84
Heinemann, Gerrit
84
Usman, Osly
84
Laroche, Michel
83
Loureiro, Sandra Maria Correia
81
Rudolph, Thomas
79
Pistaferri, Luigi
78
Wirtz, Bernd W.
78
Gollier, Christian
77
Sharma, Piyush
77
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Journal of retailing and consumer services
17
Asia Pacific journal of marketing and logistics
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Developing digital marketing : relationship perspectives
4
Journal of strategic marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Marketing intelligence & planning
2
Psychology & marketing
2
Routledge advances in management and business studies
2
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal
1
Emerald insight
1
International journal of consumer studies
1
Journal of Contemporary Issues in Business and Government
1
Journal of food products marketing
1
Journal of hospitality marketing & management
1
The journal of business & industrial marketing
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ECONIS (ZBW)
74
Other ZBW resources
1
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1
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
2
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
3
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
4
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
5
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
6
Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa
;
Waller, David
;
Thaichon, Park
;
Hiram Ting
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012304013
Saved in:
7
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
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