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Tucker, Catherine
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56
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55
Goldfarb, Avi
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Altmann, Jorn
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Kreutzer, Ralf T.
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Kretschmer, Tobias
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Luo, Xueming
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Gandal, Neil
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Belleflamme, Paul
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33
Vries, Henk J. de
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Martens, Bertin
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Okazaki, Shintaro
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ECONIS (ZBW)
34
RePEc
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1
Standardization
and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
2
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
Saved in:
3
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
4
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
5
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
6
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
7
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
8
The economics of advertising and privacy
Tucker, Catherine
- In:
International journal of industrial organization
30
(
2012
)
3
,
pp. 326-329
Persistent link: https://www.econbiz.de/10009658211
Saved in:
9
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
10
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
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