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The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of international marketing 21 (2013) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
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Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L. - In: Journal of marketing 82 (2018) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
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From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 37 (2008) 3, pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.; Lusch, Robert F. - 2009
Persistent link: https://www.econbiz.de/10003836309
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Competing through service: insights from service-dominant logic
Lusch, Robert F.; Vargo, Stephen L.; O'Brien, Matthew - In: Journal of retailing 83 (2007) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003438193
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Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.; Vargo, Stephen L. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
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Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.; Vargo, Stephen L. - 2008
Persistent link: https://www.econbiz.de/10003610501
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Service-dominant logic : continuing the evolution
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
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Why "service"?
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
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A service-dominant logic for marketing
Vargo, Stephen L.; Lusch, Robert F. - In: The SAGE handbook of marketing theory, (pp. 219-234). 2010
Persistent link: https://www.econbiz.de/10003923125