Similar Search Results

Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships

Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421

Persistent link: https://www.econbiz.de/10011485778

The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management

Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12

Persistent link: https://www.econbiz.de/10011666399

Consumer brand relationships

Fetscherin, Marc (ed.); Cayolla, Ricardo Roseira (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011587779

Consumer engagement in online brand communities : a social media perspective

Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42

Persistent link: https://www.econbiz.de/10010514490

The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands

Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51

Persistent link: https://www.econbiz.de/10012237768

Brands as relationship facilitators in consumer markets

Veloutsou, Cleopatra - In: Marketing theory 9 (2009) 1, pp. 127-130

Persistent link: https://www.econbiz.de/10003826401

Brand relationships through brand reputation and brand tribalism

Veloutsou, Cleopatra; Moutinho, Luiz - In: Journal of business research : JBR 62 (2009) 3, pp. 314-322

Persistent link: https://www.econbiz.de/10003840054

Marketing from the trenches : perspectives on the road ahead

Papadopoulos, Nicolas G. (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003424158

Enlightening the brand building-audience response link

Veloutsou, Cleopatra - In: The journal of brand management : an international journal 30 (2023) 6, pp. 550-566

Persistent link: https://www.econbiz.de/10014447407

Consumer Brand Relationships

Guzman, Francisco - 2021

Cover -- Guest editorial -- Understanding customer brand engagement in user-initiated online brand communities …: antecedents and consequences -- Role of brand attachment in customers' evaluation of service failure -- Brand hate: a … multidimensional construct -- Love becomes hate? or love is blind?Moderating effects of brand love upon consumers' retaliation towards …

Persistent link: https://www.econbiz.de/10013331720