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~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
55
Konsumentenverhalten
55
Relationship marketing
26
Distribution channel
12
Vertriebsweg
12
Customer satisfaction
9
Einzelhandel
9
Kundenzufriedenheit
9
Retail trade
9
Online retailing
8
Online-Handel
8
Brand management
7
Markenführung
7
Kundenbindungsprogramm
6
Loyalty program
6
Marketing management
6
Marketingmanagement
6
E-commerce
5
Electronic Commerce
5
Internet
5
Internet marketing
5
Online-Marketing
5
Category Management
4
Category management
4
Retailing
4
Bio-Lebensmittel
3
Customer relationship management
3
Customer value
3
Dienstleistungsqualität
3
Direct marketing
3
Direktmarketing
3
Kundenwert
3
Marketing theory
3
Marketingtheorie
3
Mobile communications
3
Mobilkommunikation
3
Organic food
3
Service quality
3
Theorie
3
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19
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18
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1
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English
26
Author
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Verhoef, Peter C.
Han, Heesup
41
Hollebeek, Linda D.
31
Mattila, Anna S.
28
Huber, Frank
27
Kumar, V.
24
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Herrmann, Andreas
17
Usman, Osly
17
Ahn, Jiseon
16
Khan, Imran
16
Mittal, Vikas
16
Swoboda, Bernhard
16
Foscht, Thomas
15
Gil Saura, Irene
15
Grewal, Dhruv
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Lemon, Katherine N.
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Gustafsson, Anders
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
Veloutsou, Cleopatra
14
Das, Gopal
13
Evanschitzky, Heiner
13
Fetscherin, Marc
13
Fournier, Susan
13
Ko, Eunju
13
Malthouse, Edward C.
13
McDonald, Heath
13
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
ERIM report series research in management
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Tinbergen Institute research series
1
Universia business review : UBR
1
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ECONIS (ZBW)
26
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1
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
2
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
3
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
4
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
5
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
6
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
7
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
8
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of
brand
success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
9
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
10
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
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