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Multichannel shopper segments and their covariates

Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413

Persistent link: https://www.econbiz.de/10003794925

Multichannel customer management : understanding research shopping ; report No. 06-126

Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126

Persistent link: https://www.econbiz.de/10003420486

The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers

Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374

Persistent link: https://www.econbiz.de/10011428861

Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension

De Keyser, Arne; Schepers, Jeroen; Konuş, Umut - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 453-456

Persistent link: https://www.econbiz.de/10011428974

The effect of search channel elimination on purchase incidence, order size and channel choice

Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010370707

Customer responses to channel migration strategies toward the E-channel

Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270

Persistent link: https://www.econbiz.de/10010470966

Understanding consumers' multichannel choices across the different stages of the buying process

Gensler, Sonja; Verhoef, Peter C.; Böhm, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 987-1003

Persistent link: https://www.econbiz.de/10009684826

The impact of brand and category characteristics on consumer stock-out reactions

Sloot, Laurens M. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001721972

Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior

Verhoef, Peter C. - 2001

Persistent link: https://www.econbiz.de/10001690145

The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice

Konus, Umut - 2013

This study investigates the impact of eliminating a search channel on purchase incidence, order size, channel choice and, ultimately, sales and profits. We analyze customer panel data from a large retailer over a five-year period. The retailer conducted a randomized field test in which the firm...

Persistent link: https://www.econbiz.de/10013075474