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~person:"Verhoef, Peter C."
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Verhoef, Peter C.
Yan, Ruiliang
25
Schögel, Marcus
22
Stern, Louis W.
22
Schramm-Klein, Hanna
19
Anderson, Erin
18
Heinemann, Gerrit
18
Neslin, Scott A.
18
Zaccour, Georges
18
Ahlert, Dieter
17
Coughlan, Anne T.
17
Chen, Ying-Ju
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Cebollada, Javier
14
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Pei, Zhi
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Rosenbloom, Bert
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Chen, Jing
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Jerath, Kinshuk
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Karray, Salma
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Liu, Yunchuan
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11
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Ingene, Charles A.
11
Li, Guo
11
Sethi, Suresh
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Tomczak, Torsten
11
Verboven, Frank
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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2
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2
ERIM report series research in management
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ECONIS (ZBW)
15
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1
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
Understanding brand and dealer retention in the new car market : the moderating role of brand type
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002208428
Saved in:
4
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
5
Multichannel customer management strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
6
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
7
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
8
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
9
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
Saved in:
10
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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