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Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]

Verhoef, Peter C. - 2012

Persistent link: https://www.econbiz.de/10009533687

Creating value with data analytics in marketing : mastering data science

Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; … - 2022 - Second edition

"This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable...

Persistent link: https://www.econbiz.de/10012542862

Customer value management : some reflections and future trends ; [73. Sitzung vom 16. März 2011 in Düsseldorf]

Verhoef, Peter C. - 2012

Persistent link: https://www.econbiz.de/10009527425

Customer experience creation : determinants, dynamics and management strategies

Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10003834491

Multichannel customer management : understanding research shopping ; report No. 06-126

Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126

Persistent link: https://www.econbiz.de/10003420486

Understanding brand and dealer retention in the new car market: the moderating role of brand tier

Verhoef, Peter C.; Langerak, Fred; Donkers, Bas - In: Journal of retailing 83 (2007) 1, pp. 97-113

Persistent link: https://www.econbiz.de/10003438286

A comparison of customer commitment in five sectors using the psychological investment model

Bügel, Marnix S.; Bunk, Abraham P.; Verhoef, Peter C. - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 2-29

Persistent link: https://www.econbiz.de/10003974297

Customer value management : an overview and research agenda

Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 105-120

Persistent link: https://www.econbiz.de/10003585098

Marketing commmunication drivers of adoption timing of a new e-service among existing customers

Prins, Remco; Verhoef, Peter C. - In: Journal of marketing 71 (2007) 2, pp. 169-183

Persistent link: https://www.econbiz.de/10003557086

CRM in data-rich multichannel retailing environments : a review and future research directions

Verhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 121-137

Persistent link: https://www.econbiz.de/10003987337