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Special issue: International marketing and MIS cases leading towards entrepreneurship development

Vrontis, Demetris (contributor) - 2008

Persistent link: https://www.econbiz.de/10003771025

Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus

Vrontis, Demetris; Kogetsidis, Harry - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 188-204

Persistent link: https://www.econbiz.de/10003771027

The external environment and its effect on strategic marketing planning: a case study for McDonald's

Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307

Persistent link: https://www.econbiz.de/10003771042

Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

Persistent link: https://www.econbiz.de/10003944860

A critical evaluation of strategic market entry theories and practices : the case of Hewlett-Packard

Vrontis, Demetris; Thrassou, Alkis; Wei, Chia-Hung - In: Journal for international business and entrepreneurship … 3 (2006/08) 1/2, pp. 152-170

Persistent link: https://www.econbiz.de/10003855291

A preliminary strategic marketing framework for new product development

Thrassou, Alkis; Vrontis, Demetris; Chebbi, Hela; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 21-44

Persistent link: https://www.econbiz.de/10009551265

International marketing adaption versus standardisation of multinational companies

Vrontis, Demetris; Thrassou, Alkis; Lamprianou, Iasonas - In: International marketing review 26 (2009) 4/5, pp. 477-500

Persistent link: https://www.econbiz.de/10009523108

A marketing communications framework for small political parties in developed countries

Thrassou, Alkis; Vrontis, Demetris; McDonald, Malcolm - In: Marketing intelligence & planning 27 (2009) 2, pp. 268-292

Persistent link: https://www.econbiz.de/10009526376

Towards a marketing communications model for small political parties : a primary principles strategic perspective for developed countries

Thrassou, Alkis; Vrontis, Demetris; Kotabe, Masaaki - In: Cross cultural management : an international journal 18 (2011) 3, pp. 263-292

Persistent link: https://www.econbiz.de/10009304743

Strategic marketing planning for football clubs : a value-based analysis

Vrontis, Demetris; Thrassou, Alkis; Kartakoullis, Nicos L. - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 355-374

Persistent link: https://www.econbiz.de/10011280995