//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Vrontis, Demetris"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards a theory of product ra...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
29
Marketingmanagement
29
Consumer behaviour
6
Konsumentenverhalten
6
Marketing
6
Beziehungsmarketing
5
Relationship marketing
5
Brand management
3
Cause-Related Marketing
3
Cause-related marketing
3
Competitive advantage
3
Football
3
Fußball
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Italien
3
Italy
3
Markenführung
3
Multinationales Unternehmen
3
Online-Marketing
3
Professional sports
3
Profisport
3
Strategic management
3
Strategisches Management
3
Transnational corporation
3
Wein
3
Weinbau
3
Wettbewerbsvorteil
3
Wine
3
Wine industry
3
American
2
Amerikanisch
2
Competition
2
Corporate reputation
2
Creativity
2
Cyprus
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
26
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
1
Book section
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Lehrbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
29
Author
All
Vrontis, Demetris
Kotler, Philip
123
Bruhn, Manfred
105
Homburg, Christian
83
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
45
Tomczak, Torsten
42
Sheth, Jagdish N.
41
Bauer, Hans H.
40
Kirchgeorg, Manfred
40
Kumar, V.
39
Wiedmann, Klaus-Peter
39
Herrmann, Andreas
38
Esch, Franz-Rudolf
37
Albers, Sönke
36
Backhaus, Klaus
36
Kleinaltenkamp, Michael
34
Kitchen, Philip J.
32
Piercy, Nigel
29
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Diller, Hermann
26
Reinecke, Sven
26
Huber, Frank
25
Kuß, Alfred
25
McDonald, Malcolm
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Belz, Christian
23
Kotabe, Masaaki
23
Simon, Hermann
23
Aaker, David A.
22
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
more ...
less ...
Published in...
All
Journal for international business and entrepreneurship development
4
World review of entrepreneurship, management and sustainable development
3
International marketing review
2
Journal for global business advancement : JGBA
2
Cross cultural management : an international journal
1
Ekonomski pregled
1
Global business & economics review
1
Innovative business practices : prevailing a turbulent era
1
International journal of globalisation and small business : IJGSB
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
International studies of management and organization
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Springer Texts in Business and Economics
1
Springer eBook Collection
1
Springer texts in business and economics
1
The journal of brand management : an international journal
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: International marketing and MIS cases leading towards entrepreneurship development
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003771025
Saved in:
2
Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Vrontis, Demetris
;
Kogetsidis, Harry
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 188-204
Persistent link: https://www.econbiz.de/10003771027
Saved in:
3
The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris
;
Pavlou, Pavlos
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
Saved in:
4
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
5
A critical evaluation of strategic market entry theories and practices : the case of Hewlett-Packard
Vrontis, Demetris
;
Thrassou, Alkis
;
Wei, Chia-Hung
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
1/2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10003855291
Saved in:
6
A preliminary strategic marketing framework for new product development
Thrassou, Alkis
;
Vrontis, Demetris
;
Chebbi, Hela
; …
- In:
Journal of transnational management : the official …
17
(
2012
)
1
,
pp. 21-44
Persistent link: https://www.econbiz.de/10009551265
Saved in:
7
International marketing adaption versus standardisation of multinational companies
Vrontis, Demetris
;
Thrassou, Alkis
;
Lamprianou, Iasonas
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 477-500
Persistent link: https://www.econbiz.de/10009523108
Saved in:
8
A marketing communications framework for small political parties in developed countries
Thrassou, Alkis
;
Vrontis, Demetris
;
McDonald, Malcolm
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 268-292
Persistent link: https://www.econbiz.de/10009526376
Saved in:
9
Towards a marketing communications model for small political parties : a primary principles strategic perspective for developed countries
Thrassou, Alkis
;
Vrontis, Demetris
;
Kotabe, Masaaki
- In:
Cross cultural management : an international journal
18
(
2011
)
3
,
pp. 263-292
Persistent link: https://www.econbiz.de/10009304743
Saved in:
10
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->