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International strategic marketing of small construction consultancy firms : the case of Cypriot firms

Thrassou, Alkis; Vrontis, Demetris - In: International journal of entrepreneurship and small business 6 (2008) 2, pp. 296-314

Persistent link: https://www.econbiz.de/10003743280

Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus

Vrontis, Demetris; Kogetsidis, Harry - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 188-204

Persistent link: https://www.econbiz.de/10003771027

Branding and the Cyprus wine industry

Vrontis, Demetris; Paliwoda, Stanley J. - In: The journal of brand management : an international journal 16 (2008/09) 3, pp. 145-159

Persistent link: https://www.econbiz.de/10003790469

Wine marketing : a framework for consumer-centred planning

Vrontis, Demetris; Thrassou, Alkis; Czinkota, Michael R. - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 245-263

Persistent link: https://www.econbiz.de/10008905668

Internationalization of SMEs in Cyprus

Vrontis, Demetris; Thrassou, Alkis - In: Handbook of research on European business and …, (pp. 150-170). 2008

Persistent link: https://www.econbiz.de/10003710849

Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

Persistent link: https://www.econbiz.de/10003944860

Internet consumer behavior in Cyprus

Thrassou, Alkis; Vrontis, Demetris; Kokkinaki, Angelika - In: Handbook of business practices and growth in emerging …, (pp. 433-452). 2010

Persistent link: https://www.econbiz.de/10003946379

Innovativeness of European SMEs : mission not yet accomplished

Kaufmann, Hans Rüdiger; Tsangari, Haritini; Vrontis, … - In: Economic research 25 (2012) 1, pp. 51-72

Persistent link: https://www.econbiz.de/10009532605

The increasing dynamics between consumers, social groups and brands

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419

Persistent link: https://www.econbiz.de/10009659820

The renaissance of Commandaria : a strategic branding presciptive analysis

Vrontis, Demetris; Thrassou, Alkis - In: Journal for global business advancement : JGBA 4 (2011) 4, pp. 302-316

Persistent link: https://www.econbiz.de/10009419396