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Vrontis, Demetris
Esch, Franz-Rudolf
140
Burmann, Christoph
134
Baumgarth, Carsten
94
Melewar, T. C.
79
Huber, Frank
77
Han, Heesup
75
Meffert, Heribert
75
Keller, Kevin Lane
68
Bruhn, Manfred
66
De Chernatony, Leslie
56
Law, Chun Hung Roberts
56
Balmer, John M. T.
55
Sattler, Henrik
55
Ahlert, Dieter
54
Karatepe, Osman M.
53
Bauer, Hans H.
48
Tomczak, Torsten
45
Phau, Ian
43
Wiedmann, Klaus-Peter
42
Loureiro, Sandra Maria Correia
41
Fournier, Susan
40
Merrilees, Bill
39
Bang, Nguyen
38
Foroudi, Pantea
37
Ind, Nicholas
37
Schmidt, Holger J.
37
Strebinger, Andreas
35
Herrmann, Andreas
33
Ko, Eunju
33
Romaniuk, Jenni
33
Uggla, Henrik
33
Yang, Yang
32
Kernstock, Joachim
31
MacInnis, Deborah J.
31
Okumus, Fevzi
31
Park, C. Whan
30
Völckner, Franziska
30
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29
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World review of entrepreneurship, management and sustainable development
4
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3
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ECONIS (ZBW)
29
RePEc
2
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1
Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Rüdiger
;
Vrontis, Demetris
;
Czinkota, …
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 192-204
Persistent link: https://www.econbiz.de/10009570744
Saved in:
2
Building corporate reputation through social media marketing efforts : the mediating role of corporate
brand
credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
3
Brand
lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
New measure of
brand
equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
5
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
6
Fans'
brand
commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
7
Determinants of performance in the hotel industry : an empirical analysis of Italy
Bresciani, Stefano
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Global business & economics review
17
(
2015
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10011337179
Saved in:
8
Strategic reflexivity in the hotel industry : a value-based analysis
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 352-371
Persistent link: https://www.econbiz.de/10010393464
Saved in:
9
Human resource management : practices, performance and strategy in the Italian hotel industry
Bresciani, Stefano
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
World review of entrepreneurship, management and …
8
(
2012
)
4
,
pp. 405-423
Persistent link: https://www.econbiz.de/10009691013
Saved in:
10
Stakeholder engagement in the hospitality industry : an analysis of communication in SMEs and large hotels
Vrontis, Demetris
;
Iazzi, Antonio
;
Maizza, Amedeo
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10013257068
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