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Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus

Vrontis, Demetris; Kogetsidis, Harry - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 188-204

Persistent link: https://www.econbiz.de/10003771027

Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542

Persistent link: https://www.econbiz.de/10010230100

Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region

Contò, Francesco; Fiore, Mariantonietta; Vrontis, Demetris - In: International journal of globalisation and small … 7 (2015) 2, pp. 107-124

Persistent link: https://www.econbiz.de/10011533833

Mass customisation and the clothing industry

Vignali, Claudio; Vrontis, Demetris; Vronti, Peri D. - In: Ekonomski pregled 55 (2004) 5/6, pp. 502-512

Persistent link: https://www.econbiz.de/10002155289

Examining the role of social CRM capability in online marketing communication

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of marketing communications 29 (2023) 2, pp. 118-136

Persistent link: https://www.econbiz.de/10014232467

Special issue: International marketing and MIS cases leading towards entrepreneurship development

Vrontis, Demetris (contributor) - 2008

Persistent link: https://www.econbiz.de/10003771025

The external environment and its effect on strategic marketing planning: a case study for McDonald's

Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307

Persistent link: https://www.econbiz.de/10003771042

Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

Persistent link: https://www.econbiz.de/10003944860

A critical evaluation of strategic market entry theories and practices : the case of Hewlett-Packard

Vrontis, Demetris; Thrassou, Alkis; Wei, Chia-Hung - In: Journal for international business and entrepreneurship … 3 (2006/08) 1/2, pp. 152-170

Persistent link: https://www.econbiz.de/10003855291

A preliminary strategic marketing framework for new product development

Thrassou, Alkis; Vrontis, Demetris; Chebbi, Hela; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 21-44

Persistent link: https://www.econbiz.de/10009551265