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Old, new and third wine regions : a consumer perspective

Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541

Persistent link: https://www.econbiz.de/10011847141

Wine marketing : a framework for consumer-centred planning

Vrontis, Demetris; Thrassou, Alkis; Czinkota, Michael R. - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 245-263

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Social media and societal marketing : a path for a better wine?

Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279

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The relationship between wine sector and regional competitiveness

Viassone, Milena; Vrontis, Demetris; Papasolomou, Ioanna - In: Global business & economics review 18 (2016) 3/4, pp. 259-276

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Mobile marketing : a contemporary strategic perspective

Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269

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The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans

Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Global business & economics review 20 (2018) 5/6, pp. 612-633

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Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region

Contò, Francesco; Fiore, Mariantonietta; Vrontis, Demetris - In: International journal of globalisation and small … 7 (2015) 2, pp. 107-124

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A value co-creation model for wine tourism

Festa, Guiseppe; Vrontis, Demetris; Thrassou, Alkis; … - In: International journal of management practice : IJMP 8 (2015) 3, pp. 247-267

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A conceptual framework towards succession effectiveness in family wineries : an innovative means for wine sector development in Cyprus

Georgiou, Thoukis; Vrontis, Demetris - In: Innovative business practices : prevailing a turbulent era, (pp. 263-291). 2013

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Cooperating for competing : a small Italian wineries' internationalisation strategy case study

Festa, Giuseppe; Ciasullo, Maria V.; Vrontis, Demetris; … - In: Global business & economics review 19 (2017) 5, pp. 648-670

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