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~person:"Vrontis, Demetris"
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Vrontis, Demetris
Esch, Franz-Rudolf
185
Bruhn, Manfred
175
Burmann, Christoph
170
Huber, Frank
156
Meffert, Heribert
139
Bauer, Hans H.
137
Kotler, Philip
136
Wiedmann, Klaus-Peter
123
Homburg, Christian
122
Belk, Russell W.
117
Han, Heesup
116
Herrmann, Andreas
113
Sheth, Jagdish N.
109
Grunert, Klaus G.
102
Tomczak, Torsten
102
Gierl, Heribert
101
Mattila, Anna S.
101
Keller, Kevin Lane
100
Baumgarth, Carsten
97
Melewar, T. C.
94
Phau, Ian
93
Lusk, Jayson L.
86
Rajagopal
81
Ahlert, Dieter
79
Grewal, Dhruv
79
Usman, Osly
78
Bagozzi, Richard P.
77
Loureiro, Sandra Maria Correia
76
Pelsmacker, Patrick de
76
Pepels, Werner
76
Verhoef, Peter C.
75
Dwivedi, Yogesh Kumar
73
Foxall, Gordon R.
73
Kumar, V.
72
Wansink, Brian
72
Khare, Arpita
70
Paul, Justin
69
Septianto, Felix
69
Kirchgeorg, Manfred
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Journal for global business advancement : JGBA
6
Global business & economics review
5
Journal of transnational management : the official journal of the International Management Development Association
5
Journal for international business and entrepreneurship development
4
Journal of business research : JBR
4
Journal of promotion management : JPM
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World review of entrepreneurship, management and sustainable development
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Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
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ECONIS (ZBW)
71
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1
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
2
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
3
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
4
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
5
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
6
The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis
;
Vrontis, Demetris
;
Ho, Ching-wei
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
Saved in:
7
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
8
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
9
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
10
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
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