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International strategic marketing of small construction consultancy firms : the case of Cypriot firms
Thrassou, Alkis; Vrontis, Demetris - In: International journal of entrepreneurship and small business 6 (2008) 2, pp. 296-314
Persistent link: https://www.econbiz.de/10003743280
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Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng; Bustinza, Oscar F.; Vendrell-Herrero, Ferran; … - In: International marketing review 40 (2023) 4, pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
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Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of international management 28 (2022) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10013383455
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Special issue: breaking the barriers : the role of the internet in the international marketing of SMEs
Vrontis, Demetris (contributor) - 2008
Persistent link: https://www.econbiz.de/10003652433
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Special issue: International marketing and MIS cases leading towards entrepreneurship development
Vrontis, Demetris (contributor) - 2008
Persistent link: https://www.econbiz.de/10003771025
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International marketing adaption versus standardisation of multinational companies
Vrontis, Demetris; Thrassou, Alkis; Lamprianou, Iasonas - In: International marketing review 26 (2009) 4/5, pp. 477-500
Persistent link: https://www.econbiz.de/10009523108
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Special issue: emerging challenges in international marketing knowledge management
Del Giudice, Manlio (ed.); Vrontis, Demetris (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013396188
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Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: International marketing review 41 (2024) 1, pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
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The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
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A critical evaluation of strategic market entry theories and practices : the case of Hewlett-Packard
Vrontis, Demetris; Thrassou, Alkis; Wei, Chia-Hung - In: Journal for international business and entrepreneurship … 3 (2006/08) 1/2, pp. 152-170
Persistent link: https://www.econbiz.de/10003855291