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~person:"Vrontis, Demetris"
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Vrontis, Demetris
Esch, Franz-Rudolf
198
Bruhn, Manfred
178
Burmann, Christoph
171
Huber, Frank
163
Bauer, Hans H.
154
Meffert, Heribert
142
Kotler, Philip
138
Gierl, Heribert
128
Wiedmann, Klaus-Peter
127
Homburg, Christian
124
Han, Heesup
122
Belk, Russell W.
120
Herrmann, Andreas
120
Phau, Ian
119
Mattila, Anna S.
112
Sheth, Jagdish N.
111
Tomczak, Torsten
106
Grunert, Klaus G.
104
Pelsmacker, Patrick de
103
Keller, Kevin Lane
101
Baumgarth, Carsten
98
Melewar, T. C.
94
Lusk, Jayson L.
87
Foxall, Gordon R.
85
Rajagopal
82
Ahlert, Dieter
81
Grewal, Dhruv
81
Khare, Arpita
79
Pepels, Werner
79
Usman, Osly
78
Bagozzi, Richard P.
77
Loureiro, Sandra Maria Correia
77
Verhoef, Peter C.
77
Dwivedi, Yogesh Kumar
76
Laroche, Michel
75
Septianto, Felix
75
Wansink, Brian
75
Kumar, V.
73
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Journal for global business advancement : JGBA
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Global business & economics review
5
Journal of transnational management : the official journal of the International Management Development Association
5
Journal for international business and entrepreneurship development
4
Journal of business research : JBR
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3
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
72
Other ZBW resources
2
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1
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
2
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis
;
Vrontis, Demetris
;
Ho, Ching-wei
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
Saved in:
5
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
6
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
7
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
8
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
9
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
10
The relationship between wine sector and regional competitiveness
Viassone, Milena
;
Vrontis, Demetris
;
Papasolomou, Ioanna
- In:
Global business & economics review
18
(
2016
)
3/4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011665275
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