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~person:"Walsh, Gianfranco"
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Konsumentenverhalten
52
Consumer behaviour
51
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15
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Beziehungsmarketing
13
Relationship marketing
13
Electronic Commerce
9
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Virales Marketing
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Marketing
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Kundenzufriedenheit
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Messung
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Music industry
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Musikwirtschaft
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Brand image
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Cluster analysis
4
Clusteranalyse
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Markenartikel
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Markenimage
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Cognition
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Walsh, Gianfranco
Han, Heesup
123
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
99
Huber, Frank
94
Bauer, Hans H.
90
Phau, Ian
86
Wiedmann, Klaus-Peter
86
Lusk, Jayson L.
85
Dwivedi, Yogesh Kumar
82
Gierl, Heribert
80
Herrmann, Andreas
80
Lee, Keun
79
Sheth, Jagdish N.
77
Usman, Osly
77
Loureiro, Sandra Maria Correia
76
Grewal, Dhruv
75
Foxall, Gordon R.
72
Khare, Arpita
70
Lee, Jong-Wha
70
Ko, Eunju
69
Septianto, Felix
69
Park, Donghyun
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
67
Heshmati, Almas
66
Pelsmacker, Patrick de
65
Stavins, Joanna
65
Agarwal, Sumit
64
Paul, Justin
64
Wansink, Brian
64
Chintagunta, Pradeep K.
62
Skiera, Bernd
62
Verhoef, Peter C.
62
Laroche, Michel
59
Jang, Soocheong
58
Rajagopal
58
Janssen, Maarten C. W.
57
Lee, Jungmin
57
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Gottfried Wilhelm Leibniz Universität Hannover
1
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Marketing : ZFP ; journal of research and management
9
European management journal
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
Journal of marketing management : MM
2
Journal of service research : JSR
2
Psychology & marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Academy of Management journal : AMJ
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European retail research
1
Gabler Edition Wissenschaft
1
International journal of internet marketing and advertising : IJIMA
1
International journal of markets and business systems
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Journal of vocational behavior
1
Schriftenreihe Marketing, Management
1
Springer eBook Collection
1
The journal of product & brand management
1
The journal of services marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
60
USB Cologne (EcoSocSci)
1
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1
Attitude contagion in consumer opinion platforms : posters and lurkers
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Electronic markets : the international journal on …
24
(
2014
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10010402521
Saved in:
2
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
3
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
4
Cross-national advertising and behavioral intentions : a multilevel analysis
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10010348915
Saved in:
5
Anwendungsorientiertes Seminar "Virales Marketing" : ein Erfahrungsbericht
Walsh, Gianfranco
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10011783520
Saved in:
6
Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
Saved in:
7
Strategien der Mundwerbung im Web 2.0 am Beispiel von Medienprodukten
Walsh, Gianfranco
;
Kilian, Thomas
;
Zenz, René
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 279-294)
.
2011
Persistent link: https://www.econbiz.de/10008666769
Saved in:
8
Enlisting online communicators in Web 2.0
Walsh, Gianfranco
;
Brach, Simon
;
Mitchell, Vincent-Wayne
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 137-148)
.
2010
Persistent link: https://www.econbiz.de/10003957216
Saved in:
9
Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
Saved in:
10
Web 2.0 : neue Perspektiven für Marketing und Medien
Hass, Berthold H.
(
ed.
);
Walsh, Gianfranco
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003527926
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