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~person:"Walsh, Gianfranco"
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Konsumentenverhalten
52
Consumer behaviour
51
Social Web
17
Social web
17
Deutschland
15
Germany
15
Beziehungsmarketing
13
Relationship marketing
13
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9
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9
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8
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Markenführung
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Viral marketing
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Virales Marketing
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Measurement
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Messung
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Online-Marketing
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Corporate reputation
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Customer satisfaction
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Firmenimage
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Internet marketing
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Kundenzufriedenheit
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Market research
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Marketing management
5
Marketingmanagement
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Marktforschung
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Music industry
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Musikwirtschaft
5
Arbeitskräfte
4
Brand
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Brand image
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Cluster analysis
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Clusteranalyse
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Competence
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Internet
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Kompetenz
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43
German
28
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Walsh, Gianfranco
Zenou, Yves
294
Vivarelli, Marco
222
Jackson, Matthew O.
141
Acemoglu, Daron
140
Han, Heesup
117
Patacchini, Eleonora
117
Belk, Russell W.
114
Mattila, Anna S.
103
Huber, Frank
101
Bauer, Hans H.
100
Grunert, Klaus G.
100
Herrmann, Andreas
93
Galor, Oded
90
Bogliacino, Francesco
87
Lusk, Jayson L.
86
Phau, Ian
86
Wiedmann, Klaus-Peter
86
Dwivedi, Yogesh Kumar
85
Goyal, Sanjeev
85
Gierl, Heribert
84
Sutter, Matthias
84
Piva, Mariacristina
83
Naudé, Wim
82
Sheth, Jagdish N.
80
Usman, Osly
80
Fafchamps, Marcel
79
Grewal, Dhruv
79
Van Reenen, John
79
Agarwal, Sumit
78
Loureiro, Sandra Maria Correia
78
Bloom, Nicholas
77
Stavins, Joanna
77
Sabatini, Fabio
75
Peitz, Martin
74
Skiera, Bernd
74
Chintagunta, Pradeep K.
73
Foxall, Gordon R.
72
Janssen, Maarten C. W.
72
Galeotti, Andrea
71
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Gottfried Wilhelm Leibniz Universität Hannover
1
Springer Fachmedien Wiesbaden
1
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Marketing : ZFP ; journal of research and management
9
Journal of business research : JBR
6
European management journal
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Psychology & marketing
2
Springer eBook Collection
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Corporate reputation review : an international journal
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European retail research
1
Gabler Edition Wissenschaft
1
International journal of internet marketing and advertising : IJIMA
1
International journal of markets and business systems
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Journal of vocational behavior
1
Schriftenreihe Marketing, Management
1
Springer eBooks / Business and Economics
1
SpringerLink / Bücher
1
The journal of product & brand management
1
The journal of services marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
69
USB Cologne (EcoSocSci)
2
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1
Attitude contagion in consumer opinion platforms : posters and lurkers
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Electronic markets : the international journal on …
24
(
2014
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10010402521
Saved in:
2
Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
Saved in:
3
Strategien der Mundwerbung im Web 2.0 am Beispiel von Medienprodukten
Walsh, Gianfranco
;
Kilian, Thomas
;
Zenz, René
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 279-294)
.
2011
Persistent link: https://www.econbiz.de/10008666769
Saved in:
4
Enlisting online communicators in Web 2.0
Walsh, Gianfranco
;
Brach, Simon
;
Mitchell, Vincent-Wayne
- In:
E-entrepreneurship and ICT ventures : strategy, …
,
(pp. 137-148)
.
2010
Persistent link: https://www.econbiz.de/10003957216
Saved in:
5
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
6
The relationship between health- and fitness-related social media use and consumers' disordered eating
Schünemeyer, Vivienne
;
Walsh, Gianfranco
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012389102
Saved in:
7
Anwendungsorientiertes Seminar "Virales Marketing" : ein Erfahrungsbericht
Walsh, Gianfranco
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10011783520
Saved in:
8
Improving referral management by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
Saved in:
9
Online-Reputationskompetenz von Mitarbeitern : mit Social-Media-Reputationsmanagement das Unternehmensimage stärken
Schaarschmidt, Mario
(
ed.
);
Walsh, Gianfranco
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011982482
Saved in:
10
Employees' company reputation-related social media competence : scale development and validation
Walsh, Gianfranco
;
Schaarschmidt, Mario
;
Korflesch, …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 46-59
Persistent link: https://www.econbiz.de/10011615970
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